You Bring the Flavor,
We Light the Flame.

You’re the rebel that everybody wants to be, and that’s especially true in the kitchen. You’ve been there, seen it, and savored the taste, and returned home with fresh inspiration and ideas. 

CRUX is a NYC original that sees the world the way you do — mindfully made tools that help you transform your experiences into cooking that isn’t confined by anyone else’s expectations.

Our Mission

To turn your kitchen into the place where you feel most free. We’re enthusiasts of originality in all forms, and that’s why we make products that let you express yourself without compromise.


We’re committed to design that dares to be noticeable and simplicity that doesn’t sacrifice functionality. What we make is who we are: moving at the speed of culture because we live it everyday.


CRUX is a NYC original born in 2016. We love crafting award-winning kitchenware that unlocks the creative energy inside of every home chef that thrives on doing things their way.

In The Press

"The leading kitchenware brand for modern home cooks"

In The Press

"Most Reliable Appliance 2020... A Blending Beauty"

on our 7-Speed Blender

In The Press

"Moving past the basics of the stove and bar cart, we’ve got our eyes on CRUX Kitchen to help us whip up delicious food more efficiently—and make everything look nice."